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distribution intensity

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1No 1Yes

1Hong Kong 1PLS-SEM 1brand management 1branding 1firm-created social media brand communication 1online and offline marketing 1user-generated social media brand communication

1Pires, Guilherme D. 1Rosenberger, Philip J.

1journal article 1thesis

Date

12017 12020

1Adobe Acrobat PDF

Facets

Full Text

1No 1Yes

1Hong Kong 1PLS-SEM 1brand management 1branding 1firm-created social media brand communication 1online and offline marketing 1user-generated social media brand communication

1Pires, Guilherme D. 1Rosenberger, Philip J.

1journal article 1thesis

Date

12017 12020

1Adobe Acrobat PDF

Title
Creator
Date

Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J.

Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger, Philip J.
Resource Type: journal article
Date: 2020

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Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

- Cheung, Man Lai

Creator: Cheung, Man Lai
Resource Type: thesis
Date: 2017

Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

Creator: Cheung, Man Lai
Resource Type: thesis
Date: 2017

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